Working in web design and development in Iowa I get to see a lot of interesting things when it comes to websites that need serious work. A lot of which are just dated websites with dated layouts, and terrible user experiences due to something just outright annoying. So here a few web design trends that need to die.
1: Autoplaying Music & Video
Nothing screams “leave this website” like a sound suddenly blasting through your speakers as you begin to load a page. Whenever something like this is asked about, I often recommend that you do not do it. Think of it this way, say it’s very late at night and you’re in bed with your significant other. You can’t sleep so you’re browsing the web on your phone or laptop looking for something. You begin to load a web page and lo and behold you have your volume turned up all the way and suddenly the web page is blasting music or auto-playing a video. You hit the back button faster than the flash but it’s too late, you have woken up aforementioned significant other. If you want media on your site; you should instead give your users the option to play it if they would like. This will keep your bounce rates low and keep you from causing an awkward situation when you’re browsing in a quiet place.
2: Websites Laid Out With Tables
I am actually surprised I still run into these; usually on really old websites or sites that were built on an old platform. Tables are meant to do one thing and one thing only: Organize data! Someone out of their mind decided that they should make it so the tables would have the ability to have an invisible border, and this spawned the to use tables as a tool for layouts. The reason why this is a horrible idea is typically these sites are not mobile-friendly and therefore mobile users are likely to just leave the site. You need to have a website that provides a great experience to mobile users (responsive design should be standard these days). In fact, this is so important that its worth mentioning mobile internet users surpassed desktops. That is very important fact, which brings me onto my next point.
3: Websites That Were Designed In Flash
4: Way Too Many Gifs
Ok, gifs are awesome when you need to describe what you have to say on social media, and they are really making a comeback. However, a million animated gifs on one page is a terrible idea. Not only does it look horrible, but it distracts the visitors from the main content on the website. Assuming they didn’t smash the back button already. You can already assume that this can hurt the effectiveness of the site. Yes, websites like this do still, unfortunately, exist.
5: Sites With Separate Mobile Versions
Alright so you guys might burn me at the stake for this but I think we should evolve past having 2 separate websites. Us programmers have a few acronyms for when we do work. Some of them are KISS (Keep it simple stupid), YAGNI (You Ain’t Gonna Need It), and finally, DRY (Don’t Repeat Yourself). Why would you have two versions of a website if you could just simply make a single mobile-friendly version? There is no point in developing what is essentially two websites. I consider it to be inefficient and of course, breaks the DRY principle. You are indeed, repeating yourself with two sites.
Overall when you go to make a site you need to keep a few things in mind. User experience, design, and effectiveness. Those are the basics. Not all sites are future proof and many go neglected. Don’t let your site be one of those. Take care of your site with one of our care plans.