Everyone knows Google, everyone loves it. It’s the world’s favorite search engine. You can tell because I don’t even have to source that, because it’s common knowledge! And if there’s one thing that Google is good at, it’s business. People who search for your business are going to be searching for it on Google. So it’s up to you to make sure your information is readily available when they search.
Google: My Business
Google My Business offers a great way to offer your information to customers. With My Business, you can choose the information your potential customers see when they look up your business. Verifying your information with Google makes you seem more trustworthy as a business. You can also set your hours and address so customers can find out where you are and choose just when to drop by. Using My Business also allows you to put other information out to potential customers, such as a phone number and your website. If a customer were to leave a reply or rating, you could respond to it any clear up any questions anyone may have. It is also possible to post pictures of your business, which also make potential customers much more likely to stop by. You can see the demographics, such as location, of the users searching for your site, and how they searched for it. Oh, and did I mention, it’s free.
Using Google My Business is sort of like free SEO. You’d have to be crazy not to take advantage of it. With this tool you can decide how your business is represented on the largest and most popular search engine. That really means something. As a business owner, any way to better promote your business and interact with your customers is beneficial. Make sure you’re taking advantage of anything that can get you a leg up.
