A corporate website represents your brand’s identity and the purpose of your organization. From listing the products or services which you provide to listing the core members of your team, web design plays a huge role in convincing a customer to buy from you, an investor to put his trust in you, or a firm to collaborate with you. Whether you are an e-commerce retailer, a large hospital or any other organization which wishes to stand out from the competition, you need to make sure that the design of your website is inviting.
There are certain factors that influence the way a design is selected for your corporate website. You cannot just select a design and say that this will help improve your business revenues, there are certain factors that need to be considered. Keeping that view, you need to be aware of the numerous benefits that selecting a proper design for your website will get your business.
Here we will take a look at how important web design is for your business:
Reflects your Brand Image
Many organizations throughout the world are particularly concerned about their brand image. From selecting proper social media posts to the intricate design of panaflexes and banners, these companies lay special emphasis to make sure that the consumer recognizes their unique brand identity. Your website, in this way, is just as important.
Take a look at Coke, PepsiCo and others who are in the same beverages industry. While they sell cold drinks, each of their websites has something unique, whether it is their company vision or the way the products are displayed. Coca Cola, for instance, has a page that lists rewards and a dedicated page for Coca Cola Cinnamon. This is just an example where good design can help you differentiate your business from a competitor and gain conversions to boost your revenues.
Consider your website as a sort of reception for your company’s office. The way a customer is treated at that reception will put an image in his or her’s mind regarding the way your company handles customers. Therefore, the design of the website should be simple and in accordance with the norms of today’s professional world. To properly reflect the vision of your company and to show that you mean business, you need to invest time and money in properly designing your website to impress your clients.
Generate Revenue through Properly Listed Services
While you may have spent quite a while in listing your organization’s purpose, the other extremely important feature that you must include is services. Each one of your competitors in the business will offer the same type of services as you do so you have to be convincing to a potential customer. The design of your website, in this case, has to be flawless and appealing to the customer. A simplified path should be provided to the customer to reach out to you for the listed service and this requires properly testing your website’s design via a dedicated quality assurance team.
Another example of web design affecting revenue is in e-commerce, where retailer and customer trust is built on how well designed the portal of the retailer is. Consider yourself buying a product online. The only reason you would trust a portal is either because of its reputation or how appealing the design is to you. The product page has to properly list out the details and from where the customer can order the item. There are numerous cases where businesses are losing revenue because of the design of their web portal. Don’t let your website be one of them.
If you are a startup that has just launched a new product, the design of your website should be changed to showcase your flagship product. Since it has been recently released, the goal of your business would be to gain potential investors or buyers for that product. The landing page of your website should then be redesigned to reflect this new product, a strategy that is employed by Apple, Samsung and many other companies when they launch their flagship products every year.
Generate Leads for your Business
You may have an optimized marketing campaign on Google or social media, but what if the landing point for all those visitors is not up to the mark? You will be losing potential clients and customers who could have availed your services. People don’t have time and need information as fast as possible. Within the first 10 to 20 seconds, a visitor on your website will make a mental image regarding your company and what type of services you will be able to provide. If it’s not appealing to many, your marketing campaigns will fail and you will be at risk of losing your organization’s revenue.
If you are a restaurateur who is looking to increase orders via a website, your web design has to complement the food that your business is offering. There would be a different design if you are selling cakes or a completely different one for a normal cafe. This is essential for your business as a customer needs to know exactly what you are selling in the easiest possible manner. For example, Pizza Hut and McDonald’s have spent a lot of time and money trying to optimize their company websites to make sure they achieve maximum conversions.
Likewise, the services section of your corporate website should properly outline the capabilities of your organization and the support you will be providing in a list format separated by different tiers. Each of these should be properly priced, whereas the cost should be displayed in a manner that the most important tier is the most visible one too.
Helps in resolving customer issues
Like we said earlier, your website will act as a reception desk for all your clients and customers. Many of the issues which you think will not occur, will occur and bother the customer. In such a scenario, a customer will be searching for information on your website and good practice that will help solve this issue is to make sure that all the required information is visible to the customer as easy as possible. This practice is essential if you aim to provide quality customer support for the product that you sell. For instance, if you sell a smartwatch, there should be a support or forum page, properly designed where users can ask questions and get answers. Not only will this reduce the number of visitors at your physical location, but the most common issues will be resolved without you having to worry about it.
Consider an example in which you are a tech support company that resolves issues related to different devices. If you are running a forum and the user has a problem with the interface and layout of your website, they most likely won’t even bother to post.
A feature that looks visible to you may not be as visible to the visitors on your website, which is why each page on your site should be properly analyzed by a team of QA specialists.
Keep up with the competition
Another reason why you would need a professional design is to keep up with your competitors, who are most likely doing the same. This is not 2010 when you could survive online with a desktop-only experience. It is essential that your website is responsive and provides a good user interface on devices. With the massive adoption of mobile phones, businesses have altered their strategy to cater to mobile-first designs which help secure a higher rate of conversion.
Also, modern consumers generally visit competitor websites to shop around before making a final decision. Even if you sell your products at a lower price, if you can’t outclass your competitors in terms of design, you won’t be able to gain the trust of your customers. It’s a standard practice for every company to have an optimized design in order to be successful and be able to thrive in their industry.
Closing Thoughts
Keeping the above points in mind, it is important for you to have an optimized and scalable design as per the brand image of your company. Each and every segment of our industry is crowded with startups, small to medium enterprises, and big multinationals and for every level, web design is extremely important. It will not only help you gain the trust of your customers but also make your marketing campaigns more successful as your landing page will invite potential customers deeper into your website. In case of any customer query, you will be able to address it directly on your portal via help pages. And if you are not concerned by any of that, your competition will certainly be beating you in this segment if you haven’t already started optimizing your website, and that is where you will start to lose sales and revenue.
Reach out to us if you would like a quote regarding a redesign of your company website!
